we reconstruct identitiy
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WHY HUMMENG AND HOW IT IS DIFFRENT?

Hummeng exists because fashion has become fast, copied, and hollow,so we chose to slow it down and give it meaning. We don’t follow trends or mass-produce; we upcycle thrifted garments and factory scraps by cutting, tearing, dyeing, reconstructing, and hand-finishing them into powerful, one-of-a-kind pieces that can never be repeated. Every garment carries its past, its imperfections, and the hands that shaped it, combining traditional Indian techniques with modern global silhouettes. Hummeng is not just about clothing but about expression, release, and individuality — raw luxury for people who don’t want to blend in, don’t wear logos for validation, and choose to wear art instead of fashion.